Why Our Brains Make Habits Stick

We all have habits we’d like to break, but for many of us it can be nearly impossible to do so. There is a good reason for this: the brain is a habit-building machine. In this livestream talk, leading neuroscientist Russell Poldrack provides an authoritative account of the science of how habits are built in the brain, why they are so hard to break, and how evidence-based strategies may help us change unwanted behaviours.