54 mins watch time
Posted September 2020
Politics, Technology
Half a century before Facebook, Amazon and Cambridge Analytica, one firm harvested data, manipulated consumers and destabilized politics. Join Jill Lepore, one of America’s greatest living historians in an energetic and powerful talk, as she delves into the hidden history of the men and women at The Simulmatics Corporation: how they weaponised data to influence elections, sculpt advertising campaigns and even change the course of wars.
