Exit

You can watch this video when you sign up to our new subscription service, How To +.

How To + subscribers can access more than 250 videos for free, and attend our livestream events with the world’s most exciting thinkers.

The Elements of Choice

Eric Johnson

72 mins watch time

Posted March 2022

Business

Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. Advertising mastermind Rory Sutherland and Columbia Business School Professor Eric Johnson join us to show how to overcome common faults in our decision-making and enable better choices through conscious and intentional decision design.