The Elements of Choice

Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. Advertising mastermind Rory Sutherland and Columbia Business School Professor Eric Johnson join us to show how to overcome common faults in our decision-making and enable better choices through conscious and intentional decision design.