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How to Make Great Ideas Scale

John A. List in conversation with Edie Lush

60 mins watch time

Posted March 2022


In business, success is not a matter of luck. There is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are destined for disaster. Award-winning University of Chicago economist John List has advised the White House, Fortune 500 companies, non-profits and the world’s biggest corporations. He joins us to explain how to identify the ideas that will be successful when scaled, and how to avoid those that won’t.