58 mins watch time
Posted May 2021
Set audacious goals. Foster good habits. Create social support. You’ve surely heard this advice before. If you’ve ever tried to change yourself or tried to encourage change in others, then you know that there are thousands of apps, books, and YouTube videos promising to help and offering sound guidance. And yet, you’re still not where you want to be. Behavioural scientist Katy Milkman is here to explain why. In a career devoted to uncovering what helps people change, Milkman has discovered a crucial thing that many of us get wrong: our strategy.