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Behavioural Insights – What They Are And Why They Matter

Elspeth Kirkman in conversation with Matthew Stadlen

69 mins watch time

Posted October 2020

Psychology, Economics

Although we may not like to believe it, our behaviour is hugely influenced by factors that lie outside our conscious awareness. We tend to underestimate the power of this “automatic” side of our behaviour, and as a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. Fusing insights from psychology and economics, this How To Academy conversation with Elspeth Kirkman, a world-expert in behavioural insights, explores everything from policy to ethics, racial biases to Covid-19 .