Alice Sherwood – How to Fight Back Against Counterfeit Culture

In an age when authenticity is valued above all, why are tricksters and con artists thriving — and what can we do to fight back?

We live in an age when the pursuit of authenticity – from living our ‘best life’ to eating artisan food – matters more and more to us, but where the forces of inauthenticity seem to be taking over. Policy expert and author Alice Sherwood joins us to argue that, although our counterfeit culture is shaped by the most powerful forces of evolution, economics, and technology, we can still come together to reclaim reality.

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