The author of million-copy-bestseller The Art of Thinking Clearly, Rolf Dobelli, joins us with a revelatory guide to the kind of ideas and behaviours to avoid: the “not to do list”.

Why is it that we only study shining examples of success: unicorn companies, award-winning projects, election-sweeping politicians? Why is it that we very rarely hear from deadbeats, failures, and flops?

Bestselling author and entrepreneur Rolf Dobelli thinks that we’re missing out: by studying these disasters, by visiting the graveyards of failed companies, marriages and families, we can compile a list of what to avoid. Rather than deluding ourselves into thinking that success is the result of a series of carefully orchestrated success factors, we can create a “not to do list”.

Just as some people collect vinyl, video game consoles or vintage clothes, for years Rolf has been accumulating stories of failure – botched attempts at work, family life, marriage and life in general. Using information gleaned from some of the world’s most innovative and curious minds, as well as from his own experience as a writer, businessman, and philosopher, he has uncovered the most important habits to avoid if you want to live a successful, and ultimately happy, life. He joins How To Academy to dig into those habits, and to explore the life-changing power of failure. 

Tickets to this online event are free for members of How To +.

Praise for Rolf Dobelli:

‘Dobelli has a gift for identifying the best ideas in the world’ – Jonathan Haidt, author of The Anxious Generation

‘One of Europe’s finest minds’ – Matt Ridley, author of The Evolution of Everything

 ‘A virtuosic synthesiser of ideas’ – Joshua Greene, author of Moral Tribes