You use influence to change the thoughts and behaviours of others – just as others use it to change yours. Behavioural scientist Justin Hempson-Jones reveals how to make it work for you.

We have been perfecting the art of influence for millions of years, but in the last 20 years digital technologies have revolutionised how influence works. We are now connected to old school friends and niche interest groups – but unwittingly also to organised criminals, terrorists and hostile states who infiltrate our societies. More than ever, influence has become the crucial currency for commercial and political gain: If you don’t understand it, you will likely become its victim. So how can we exert it, and how can we avoid it?

Drawing on his experience as a former government behavioural scientist working at the cutting edge of this field, Justin Hempson-Jones joins us to reveal the new science of influence. He will share a simple personal plan illustrating how you can use influence to achieve your goals – whether gaining that promotion, getting your friends to a music festival, or your children to eat their greens. By understanding the nature of influence, you will see how it is changing in the information age, enabling dangerous adversaries to gain power, leaving our societies in peril. You will leave feeling empowered to play your part in protecting civic liberty.

Tickets to this livestream event are free for members of How To +.