How To Win | How To Academy

Thu, 6 March 2025

6:00 pm - 7:00 pm GMT

How To Win

Kate Hays, Performance Psychologist to the Lionesses

Join the Lionesses’ Performance Psychologist Kate Hays for lessons to help you find your purpose, fulfil your potential, and thrive.

From the football pitch of the FIFA Women’s World Cup to the diving board of the Olympics, Dr Kate Hays is a woman who knows how to win. Now she joins us for an essential lesson in long-term, sustainable success, be it personal or professional, individual or collective.

During her two decades as a sport psychologist, Dr Kate Hays has been developing ‘The Building Blocks of Success’, a framework which has become a transformative programme for forging a winning mentality in both an individual and group setting.

Revealing how to transform good teams into great teams and turn underperforming or misfiring athletes into title-winning forces, Kate will share with us how thriving is at the core of any remarkable performance, and allows us to succeed over and over again.

This is an essential conversation for any individual who wants to succeed, any team which wants to thrive, and anyone who wants to fulfil their potential.

Tickets to this stream are free for members of How To +.

Praise for Dr Kate Hays’ How To Win:

‘Kate and I share the same vision for how people can succeed sustainably’ – Sarina Wiegman

‘Through working with Kate I was able to see that I was so much more than my achievements’ – Tom Daley

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Dr Kate Hays

Sports Psychologist

Dr Kate Hays has been a sport psychologist for more than 20 years, practising alongside some of the world’s greatest athletes and coaches and collaborating with some of the greatest minds in sport. She is Head of Women’s Performance Psychology at the Football Association, working closely with the Lionesses and their Head Coach Sarina Wiegman. While at the UK Sport Institute she led the psychology team through the Rio and Tokyo Olympic and Paralympic Games and for 14 years she was also part of the team that supported several Team GB divers as they secured Olympic medal success, including Tom Daley. She worked with the Harlequins professional rugby union team as they lifted silverware and helped create history with the Cambridge Women’s rowing team.

Hannah MacInnes

Journalist and Broadcaster

Hannah MacInnes is a broadcaster and journalist. Alongside hosting How To Academy’s live programmes and podcast, she presents a cultural show on Times Radio and interviews on-stage at a number of other major literary events. She is the host of The Klosters Forum Podcast series and has written for the Radio Times, the Evening Standard and TLS. Before going freelance she worked for 8 years at BBC Newsnight, as Planning Editor and as a Producer / Filmmaker.