In an increasingly overcrowded space, how do you make your social media content stand out? Strategist Kim Townend is here to help you connect to your best online audience.
Due in no small part to the events of 2020, active social media user numbers have increased over 12% globally. This year social media has become even more important than it has ever been as the best (and most cost-effective) way to reach your audience online.
But in an increasingly over-crowded social space, how do you make it work? On social media you’re not just competing with your usual competitors, your content is competing with viral TikToks and puppy videos.
Kim Townend is a social media strategist with 15 years of experience. She’s worked with brands and broadcasters including Fox, E4, ITV, Sherlock, Jameson, Absolut, Adidas, Oxford University, and McDonalds. She also set up the social media team for GDS (the team behind GOV.UK) and wrote the social media playbook that went on to become government wide guidance. These days she works with clients to help them identify what they want from social media, and how they can make it happen.
In this 90 minute masterclass aimed at anyone who has ever been puzzled by exactly how social media can be used and how it could benefit them, Kim will explain how social media actually works and share tips and techniques for reaching and connecting with your best online audience.
This masterclass will be a fast moving presentation covering everything you need to get started with social media and avoid the most common pitfalls, with allotted at the end for questions.
We will cover
- Why social media?
- Understanding your potential audience on social media
- Creating a simple social strategy
- Creating content that works
- Twitter 101
- Facebook 101
- Instagram 101
- Reddit, TikTok, Tumblr and Snapchat
- Paid Social basics.
- Dos and Donts
Don’t miss this essential guide to transforming your brand’s presence online from one of the UK’s leading sector experts.