Whether you are a senior business leader or an aspiring entrepreneur, join HBS Professor Ranjay Gulati for an intelligent and practical guide to finding your purpose while boosting your profit.

Many companies have used ‘purpose’ as a corporate buzzword, but a poor understanding of the importance of real purpose can have disastrous consequences for the profitability and sustainability of a business.

One of Harvard’s leading business professors and a rare example of a scholar whose work is directly relevant to real-life management practice, Ranjay Gulati joins us live from Massachusetts to share his insights into putting purpose at the core of a company.

In conversation with journalist and broadcaster Edie Lush, he will draw together years of research to identify conceptual barriers dooming leaders and their companies to a superficial engagement with purpose. He will show you how to understand and overcome these obstacles, find your company’s deep purpose and supercharge its success.

Praise for Ranjay Gulati’s Deep Purpose:

“Deep Purpose points to the conversations we must have right now about how to redefine the role of business in society, restore trust, and enhance our license to operate. Highly recommended.” – Paul Polman, former CEO of Unilever; co-founder and chair, IMAGINE

“Brilliant and thought-provoking as ever, Ranjay Gulati applies scholarly rigour to the important topic of purpose. This book is a must-read for all leaders who wish to embark on or continue a journey toward a vibrant, high-performance business.” – Kasper Rorsted, CEO, Adidas