From pandemics to populism, humanity faces unprecedented challenges that threaten our very existence. Only by transforming how we think can we solve the most pressing challenges of our age.
To frame is to create a mental model of the world that enables us to see patterns, predict how things will unfold, and make sense of new situations. People have long focused on traits like memory and reasoning leaving framing all but ignored. However, with computers now outshining humans at those cognitive tasks, framing stands out as a critical function—and only humans can do it.
In conversation with Financial Times columnist Tim Harford, senior Economist editor Kenneth Cukier will offer a guide to turning this innate human ability into a skill to solve our 21st century challenges.
Framing is not just a way to improve how we make decisions in the era of algorithms. It will be a matter of survival for humanity in a time of societal upheaval and machine prosperity. It will revolutionise not only how we think about our future, but how we think all together.
Why is advice to ‘think outside the box’ useless? What can thought leaders learn from a historic 1976 Israeli commando raid? How did the startup Spotify triumph over Silicon Valley giant Apple? How did ‘framing’ deliver New Zealand from the COVID pandemic?
We’ll explore all these questions and more in this unmissable conversation between two of the most creative minds in the world of business and technology today.