Flip Thinking – The Life-Changing Art of Turning Problems into Opportunities | How To Academy


Thu, 23 February 2023

6:30 pm - 7:30 pm GMT

Flip Thinking – The Life-Changing Art of Turning Problems into Opportunities

Berthold Gunster

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The author of thirteen bestsellers, Berthold Gunster has trained teams at Disney, LEGO, Adidas and beyond in the art of transforming pessimism into possibility.

“Yes, but that’s been tried before, and it didn’t work.”

“Yes, but shouldn’t we just let it sit for a while?”

“Yes, but what if it doesn’t work…”

Whether at work, school, at home, or in social situations, we’ve all been ground down by pessimistic thought patterns.

It’s time to turn that negative mindset up-side-down with the help of Berthold Gunster. In this livestream talk, he will introduce you to the life-changing philosophy of Flip Thinking (or “Omdenken” in the Netherlands, where his books are frequent bestsellers).

Berthold will present simple strategies that will transform our thinking away from limitations and threats towards possibilities and opportunities. These practical tips will enable you to think about even your trickiest problems in a new and open-minded way, from annoying neighbours and angry colleagues to an unhappy relationship.

Strategies include:

– Disrupting – ‘turn all the rules upside down’

– Flaunting – ‘play up what you want to hide’

– Importing – ‘get the enemy on board’

– Amplifying – ‘focus on what works and do more of that’

… and all of them can be applied in a multitude of settings, whether at work, rest, or play.

This is an unmissable talk for anyone who wants to improve their lives.

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Berthold Gunster

Bestselling Author and Consultant

Berthold Gunster is the founder of Omdenken, or Flip Thinking, philosophy. After studying at the Theatre Academy in Utrecht, he worked as a theatre director and writer for years. Since 2001, he and his team have offered training, workshops and shows about Omdenken to over 750,000 individuals around the world, including staff at Disney, LEGO, Adidas, Deloitte, PwC and UPS. Gunster has also written thirteen bestsellers about the Omdenken theory.

Hannah MacInnes

Presenter, Podcaster and Host of How To Academy’s live programmes.

Hannah MacInnes is a broadcaster and journalist. Alongside hosting How To Academy’s live programmes and podcast, she presents a cultural show on Times Radio and interviews on-stage at a number of other major literary events. She is the host of The Klosters Forum Podcast series and has written for the Radio Times, the Evening Standard and TLS. Before going freelance she worked for 8 years at BBC Newsnight, as Planning Editor and as a Producer / Filmmaker.