Richard Thaler on Nudge

In 2008, Nobel laureate and economist Richard Thaler and legal scholar Cass Sunstein wrote a book that would go on to transform the way we tackle the world’s most urgent challenges: from climate change to terrorism, economic growth to poverty, discrimination to inequality. Building on thirteen years of subsequent research and experience, Richard Thaler joined Tim Harford to explore a wealth of bright new ideas – from saving the planet to data ownership, personal finance to “sludge” (nuisance paperwork that keeps us from getting what we want).