Behavioural Insights: What They Are And Why They Matter | How To Academy

Wed, 14 October 2020

6:30 pm - 7:30 pm GMT

Zoom

Behavioural Insights: What They Are And Why They Matter

Elspeth Kirkman in conversation with Matthew Stadlen

Fusing insights from psychology and economics, the “Nudge Unit” has pioneered a new approach to addressing some of society’s biggest challenges. Join us for a definitive guide to the field.

Our behaviour is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behaviour. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans.

In contrast, the behavioural insights approach applies evidence about actual human behaviour—rather than assumptions about it—to practical problems.

Founder of the No 10 ‘Nudge Unit’s North American office, Elspeth Kirkman joins us to explore how behavioural insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and non-profits work in the process.

In conversation with journalist and broadcaster Matthew Stadlen, Elspeth will explore the approach across policy areas, consider the limits and ethical implications, and look to the future of this fast-moving and hugely influential new field.

This event takes place at 6:30pm BST.

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Private: Matthew Stadlen

Broadcaster, writer and regular How To Academy host.

Matthew Stadlen is a broadcaster, writer and regular How To Academy host. Previously he was an LBC presenter, wrote The Matthew Stadlen Interview for the Telegraph and presented the TV series Five Minutes With and On The Road With for the BBC. He is a birdwatcher and photographer, and his book How To See Birds is out now. Twitter: @matthewstadlen

Elspeth Kirkman

Senior Director at the Behavioural Insights Team which informs government policy.

Elspeth Kirkman founded BIT’s North American office before returning to the UK to run the organization’s social policy portfolio out of London. She has taught behavioral insights courses at Harvard and Warwick Universities and is a Visiting Senior Research Fellow at King’s College London.