You can watch this video when you sign up to our new subscription service, How To +.

How To + subscribers can access more than 250 videos for free, and attend our livestream events with the world’s most exciting thinkers.

The Untold Story of How One Data Company Invented the Future

An exclusive talk by Professor Jill Lepore

54 mins watch time

Posted September 2020

Politics, Technology

Half a century before Facebook, Amazon and Cambridge Analytica, one firm harvested data, manipulated consumers and destabilized politics. Join Jill Lepore, one of America’s greatest living historians in an energetic and powerful talk, as she delves into the hidden history of the men and women at The Simulmatics Corporation: how they weaponised data to influence elections, sculpt advertising campaigns and even change the course of wars.