Mon, 7 June 2021

6:30 pm - 7:30 pm BST

Two Beats Ahead – What Great Musical Minds Teach Us About Creativity

Panos A. Panay, R. Michael Hendrix, and Hank Shocklee in conversation with Matthew Stadlen

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Join IDEO’s R. Michael Hendrix, music industry entrepreneur Panos A. Panay, and their guest Hank Shocklee, legendary producer and a founder of Public Enemy, for a crash course in how musicians innovate.

Musicians are masters of innovation. R. Michael Hendrix, IDEO’s Global Design Director, and Panos A. Panay, Senior VP for Global Strategy and Innovation at Berklee College of Music and the founder of the industry platform Sonicbids, are here to demystify their process for the first time.

Joined live by Hank Shocklee, the legendary music producer, sound designer and audio technology innovator responsible for Public Enemy’s “wall of noise” sound, and a Rock and Roll Hall of Fame and GRAMMY Hall of Fame inductee, and drawing on their interviews with the likes of Pharrell Williams, Imogen Heap and Justin Timberlake, Hendrix and Panay will identify the key lessons and skills musicians can teach us about innovation and creativity.

Whether you want to learn how to listen more carefully and thoughtfully, experiment more freely, demo and prototype like a jazz musician, innovate like rap-artists, or perform and improvise like a great bebop ensemble, this livestream event is an unmissable treat for not only for music fans but anyone who wants to be who wants to be more entrepreneurial and lead an innovative team.

Praise for R. Michael Hendrix and Panos A. Panay’s Two Beats Ahead:

‘At its heart, this is a book about the creative journey. While the main ingredient is music, it is spiced with entrepreneurship, leadership and  design and served through engaging stories. The result is one that will be of great inspiration to anyone looking to expand the reach of their creativity’ Tim Brown, Chair of IDEO and author of Change By Design

‘All successful musicians are entrepreneurs and all great business leaders are artists. In Two Beats Ahead Panos and Hendrix prove it. This is a must read if you want to enjoy finding the path of least resistance to the dream you are chasing!’ Kevin O’Leary Shark Tank Investor, Chairman

‘What a treat to get an inside look at the creative process and enterprising spirit of some of the most talented people on the planet’ Scott Dadich, creator of Abstract, recipient of the National Design Award, former editor in chief of WIRED

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Panos A. Panay

Senior VP for Global Strategy, Berklee College of Music

Panos A. Panay is Senior Vice President for Global Strategy and Innovation at Berklee College of Music and the founder of Sonicbids. He has has been named on Fast Company’s ‘Fast 50 list, IncMagazine’s ‘Inc 500,’ among other honours.

R. Michael Hendrix

Global Design Director, IDEO

R. Michael Hendrix is a Partner and the Global Design Director for innovation consultancy IDEO. He teaches entrepreneurship at Berklee College of Music and has delivered keynotes for WIRED, Fast Company and SXSW.

Hank Shocklee

Shocklee Entertainment, Music Producer, Sound Designer

Hank Shocklee is an audio technology innovator & futurist, music producer and sound designer who is always inspired by pushing the limits of technology, creativity and problem solving. Best known as the architect of Public Enemy’s “wall of noise” sound, he is a Rock and Roll Hall of Fame and GRAMMY Hall of Fame inductee as a founder of the seminal group Public Enemy and the Bomb Squad.

Matthew Stadlen

Broadcaster, writer and regular How To Academy host.

Matthew Stadlen is a broadcaster, writer and regular How To Academy host. Previously he was an LBC presenter, wrote The Matthew Stadlen Interview for the Telegraph and presented the TV series Five Minutes With and On The Road With for the BBC. He is a birdwatcher and photographer, and his book How To See Birds is out now. Twitter: @matthewstadlen