Join IDEO’s R. Michael Hendrix, music industry entrepreneur Panos A. Panay, and their guest Hank Shocklee, legendary producer and a founder of Public Enemy, for a crash course in how musicians innovate.
Musicians are masters of innovation. R. Michael Hendrix, IDEO’s Global Design Director, and Panos A. Panay, Senior VP for Global Strategy and Innovation at Berklee College of Music and the founder of the industry platform Sonicbids, are here to demystify their process for the first time.
Joined live by Hank Shocklee, the legendary music producer, sound designer and audio technology innovator responsible for Public Enemy’s “wall of noise” sound, and a Rock and Roll Hall of Fame and GRAMMY Hall of Fame inductee, and drawing on their interviews with the likes of Pharrell Williams, Imogen Heap and Justin Timberlake, Hendrix and Panay will identify the key lessons and skills musicians can teach us about innovation and creativity.
Whether you want to learn how to listen more carefully and thoughtfully, experiment more freely, demo and prototype like a jazz musician, innovate like rap-artists, or perform and improvise like a great bebop ensemble, this livestream event is an unmissable treat for not only for music fans but anyone who wants to be who wants to be more entrepreneurial and lead an innovative team.
Praise for R. Michael Hendrix and Panos A. Panay’s Two Beats Ahead:
‘At its heart, this is a book about the creative journey. While the main ingredient is music, it is spiced with entrepreneurship, leadership and design and served through engaging stories. The result is one that will be of great inspiration to anyone looking to expand the reach of their creativity’ Tim Brown, Chair of IDEO and author of Change By Design
‘All successful musicians are entrepreneurs and all great business leaders are artists. In Two Beats Ahead Panos and Hendrix prove it. This is a must read if you want to enjoy finding the path of least resistance to the dream you are chasing!’ Kevin O’Leary Shark Tank Investor, Chairman
‘What a treat to get an inside look at the creative process and enterprising spirit of some of the most talented people on the planet’ Scott Dadich, creator of Abstract, recipient of the National Design Award, former editor in chief of WIRED