Thu, 1 April 2021

6:30 pm - 7:30 pm GMT


The Fail-Safe Startup – a Roadmap for Entrepreneurial Success

Harvard Business School Professor Tom Eisenmann

Forbes have identified that 90% of startups fail. Join the world’s preeminent scholar of entrepreneurship, Tom Eisenmann, for a guide to succeeding against these odds.

Why do most startups fail? Professor Tom Eisenmann has focused his research, and his MBA class at Harvard University, on the mistakes and missteps of entrepreneurs and founders for the past decade.

Widely regarded as a leading expert on the study of entrepreneurship, Professor Eisenmann’s case studies of companies like Google, Facebook and Dropbox have sold more than 1.4 million copies. And he has coached thousands of students and alumni in launching a new venture –many of which have gone on to achieve unicorn status (valuations of over $1 billion).

Now he joins How To Academy to reveal his findings. Drawing on case studies from startups from around the world, Professor Eisenmann will analyse others’ failure to ensure your success. Is “fail fast” actually reliable advice? Is hypergrowth a sensible aspiration? How do you ensure you won’t choose the wrong investors or team? Should you really “launch before you’re ready”? Find out in the exclusive livestream event.

Praise for Tom Eisenmann:

“Whether you’re a first-time founder or looking to bring innovation into a corporate environment, [The Fail-Safe Startup] is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way

“Launching and scaling a startup is like a game of chess: It requires laser focus, relentless prioritization, and contingency strategies galore. I’ve always wished there was a guidebook to help entrepreneurs avoid common pitfalls on our their way to wherever we’re they’re headed. Eisenmann has truly helped illuminated a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you’re just getting started, or you’re eyeing your endgame.”Jenn Hyman, co-founder and CEO, Rent the Runway

“It’s no secret that having a great idea isn’t enough to guarantee your success as an entrepreneur. I see it all the time on Shark Tank: Even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. Why Startups Fail is the perfect roadmap that each entrepreneurs needs to have in their back pocket to help them avoid those heartbreaking choices and continue to grow their business.”Daymond John, star of ABC’s Shark Tank and New York Times bestselling author of The Power of Broke, Rise and Grind, and Powershift 

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Tom Eisenmann

Professor of Business Administration, Harvard Business School

Tom Eisenmann is the Howard H. Stevenson Professor of Business Administration at Harvard Business School and the faculty co-chair of the Arthur Rock Center for Entrepreneurship. Since joining the HBS faculty in 1997, he has launched eleven MBA courses on a range of topics related to entrepreneurship, including The Entrepreneurial Manager, an introductory course taught to all 900 first-year MBAs and Entrepreneurial Failure, an MBA elective.