Tue, 20 July 2021

6:30 pm - 7:30 pm BST

Mary Portas – How To Thrive in the New Kindness Economy

In Conversation With Hannah MacInnes

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In 2021, it’s not only possible to build healthy businesses that do less bad and add more good – it’s a commercial imperative. Mary Portas is here to show us how.

Mary Portas loves business. Fundamentally, she lives and breathes it. What she loves best about it is making businesses work. But in this livestream event, she will argue that we’ve been doing it wrong.

Rampant consumerism has been driving the economic machine and we have put the pursuit of profit above all else. Over the past thirty years the business of what we buy has been dominated by the biggest, fastest and cheapest.

But those values no longer resonate. We’ve come to realize that more doesn’t equal better. How we live, buy and sell is changing. The post-pandemic era is all about care, respect and understanding the implications of what we’re doing.

This ‘Kindness Economy’ is a new value system where in order to thrive businesses must understand the fundamental role they play in the fabric of our lives. They need to add, not just grow, balancing commerce with social progress. Because we don’t just want to buy from brands – we want to buy into them.

Mary is here with expert insight for businesspeople of all stripes, with invaluable advice for making money and building back post-pandemic. Her talk will also speaks to anyone who votes with the pound in their pocket – all of us who, with social progress in mind, want to spend our money differently and better.

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Mary Portas

Businesswoman and Broadcaster

Mary Portas is one of the UK’s most high-profile and innovative businesswomen. After making her name transforming Harvey Nichols into a global fashion destination, Mary launched Portas, her own creative company, with the mission to transform businesses into brands, places and spaces people want in their lives. She has been a regular on our TV screens, advised the government on the future of high streets and developed a fashion label. She is the author of Shop Girl and Work Like a Woman. 

Hannah MacInnes

Presenter, Podcaster and Host of How To Academy’s live programmes.

Hannah MacInnes is a broadcaster and journalist. Alongside hosting How To Academy’s live programmes and podcast, she presents a cultural show on Times Radio and interviews on-stage at a number of other major literary events. She is the host of The Klosters Forum Podcast series and has written for the Radio Times, the Evening Standard and TLS. Before going freelance she worked for 8 years at BBC Newsnight, as Planning Editor and as a Producer / Filmmaker.