From blogs and reports to LinkedIn posts and pitches, writing eloquently, expressively and persuasively is an essential skill whatever your profession.
In the digital age, business writing isn’t just a specialist talent for communications professionals but a vital part of every skillset.
Almost all of us will be called upon to write professionally at some time — whether for company reports or client pitches, internal documentation and public-facing content. But if dread the thought of putting pen to paper, there is no need to despair: business writing can be taught and learned.
As a business journalist, broadcaster, and trainer whose clients include Google, Formula 1, Yale University and Visa, Edie Lush has dedicated her career to mastering focused, effective and powerful communications. In this highly interactive livestream session, she’ll teach you the art of business writing.
You’ll learn by doing – both by editing and by creating your own content. You’ll discover how to hook your audience, how to give them the information they need with clear, interesting and memorable words, and learn how to avoid pitfalls of less-effective writing.
How can you tell the story of your organisation, idea or product with freshness, variety and a coherent narrative voice, while avoiding jargon, buzzwords and clumsy prose? Find out in this unmissable masterclass.