How to Unleash the Power of AI – A Masterclass for the Communications and Creative Industries | How To Academy



Thu, 28 September 2023

3:00 pm - 5:00 pm BST


How to Unleash the Power of AI – A Masterclass for the Communications and Creative Industries

Maks Giordano

Award-winning Innovation Strategist and Creative Maks Giordano joins us to explore how generative AI can enhance and enrich your work as a creative professional.

Even the least tech-savvy among us will be aware of the proliferation of new artificial intelligence tools to write, design, code and perform a multitude of other creative tasks until now squarely owned by humans. But how can we integrate these new tools into our workflow to enhance our productivity and creativity?

An innovation strategist with more than 25 years of experience working at the bleeding edge of the new media, Maks Giordano has won every award from the Clio to the Cannes Cyberlions. He has held executive positions at Europe’s leading design agencies, grew and sold his start-up ICONMOBILE to WPP, and developed digital video strategies for the likes of Lady Gaga and 50 Cent. Companies like Apple, LEGO, Lufthansa, Volkswagen, Daimler, UEFA, Red Bull, Deutsche Telekom, H&M and eBay — just to name a few — trust his advice.

Now Maks joins How To Academy to show us how to put Generative AI to good use in our working lives.

In this livestream, interactive masterclass, you will learn:

  • Why Generative AI has emerged, and why it represents a paradigm shift not a passing trend.
  • Why Generative AI will not take your job but enhance your working life.
  • What the most powerful AI tools for creatives and communications professions are, and how they can be put to use, including both famous products like ChatGPT and the ‘must haves’ you need to know.
  • The limits and restrictions of what AI can and cannot do, now and in the future.
  • Case studies of AI integration into major international brands including Coca-Cola and Nestle.
  • How to integrate AI into the daily workflow.

Wherever you work in the media, creative, and communications ecosystem, this masterclass will confront your fears head-on and help you understand the benefits these astonishingly powerful new tools can offer.

You can access this event and many more by subscribing to How To +. The first month is £9.99 + VAT, thereafter £17.50 + VAT a month.

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Maks Giordano

Innovation Strategist

Maks Giordano is an Innovation Strategist and Creative with 25+ years work experience in Digital Innovation. After executive positions at ID Media AG and Europe’s leading Design Agency MetaDesign AG, he co-founded ICONMOBILE and grew it from 4 Founders to an international agency network with 200+ Employees before exiting it to WPP, the world’s largest Agency Network. Starting his innovation studio in 2011, Maks helped organizations in co-creating innovation projects around marketing, communication, retail, HR and new business models.