Tue, 18 May 2021

4:30 pm - 5:15 pm BST

How to Make Positive Changes That Stick – A Two-Part Masterclass

Wendy Wood

Willpower and self-control are not enough. In this livestream, interactive masterclass, Wendy Wood will give you the tools to change your behaviour and that of your organisation for good.

Whether you are attempting to lose weight or drive innovation at work, changing behaviour is never easy. As we all know only too well, humans are creatures of habit, spending nearly half our day repeating things we’ve done in the past without thinking about them. When we do try to change, we rely on willpower alone – and almost always fail.

But failure is not inevitable. Drawing on more than three decades of empirical research, Professor Wendy Wood joins us to share evidence-based strategies for making changes that last: whether in your personal life, work life, or for your organisation.

In this masterclass, Wendy will teach you evidence-based principles into what makes people persist. Even more importantly, you’ll learn how to keep that behaviour going and how to alter it.  Our brains are organized to repeat behaviours—which is great when it’s your loyal customers or your own high productivity. But when change is needed, it is necessary to disrupt existing patterns and establish new ones.

You will learn:

  • How our understanding of our own behaviour necessarily falls short
  • How to identify the correct change targets
  • How to establish rewards that actually build habits
  • How to create stable contexts that automatically cue desired behaviours
  • How to eliminate frictions that can derail the best designed strategies
  • How to create an effective balance between exploiting established practices and exploring new ones
  • How to protect established habits against change

Combining neuroscience, case studies and evidence from experiments conducted in her lab at the University of Southern California, this masterclass will change the way you think about almost every aspect of your life.

Praise for Wendy Wood:

If you’ve ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits — Adam Grant, New York Times bestselling author of Originals and Give and Take, and host of the TED podcast WorkLife

No one has studied how habits form and direct behaviour better than Professor Wendy Wood . . . She has described how to change negative habits into positive versions better than anybody. She’s the researcher best able to write the next big book on the topic — Robert Cialdini, author of Influence and Pre-Suasion

Wendy Wood is the world’s foremost expert in the field, and this book is essential — Angela Duckworth, author of Grit

Wendy Wood . . . is the most thoughtful, innovative person who understands the role of habits in human behaviour . . . I can’t imagine a better person writing this book — Dan Ariely

Wendy Wood

Professor of Psychology & Business

Wendy Wood was born in the UK and is Provost Professor of Psychology and Business at the University of Southern California. Her research incorporates neuroscience, cognition, and behavioural insights to understand habit persistence and change, and she has collaborated with many luminary psychologists, including Angela Duckworth and Adam Grant. Her research has been funded by the top granting agencies including NIH, NSF, Templeton Foundation, Rockefeller Foundation, Proctor & Gamble, and the Radcliffe Advanced Study Institute at Harvard.