Tue, 24 November 2020

6:30 pm - 7:30 pm GMT

How To Get Unstuck and Electrify Your Creative Process

Seth Godin in conversation with Paul Kemp-Robertson

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For any artist or visionary who feels stuck, internationally bestselling entrepreneur and business thinker Seth Godin has a deceptively simple answer: commit to the practice.

The magic of the creative process is that there is no magic.

Lost in all the noise around us is the proven truth about creativity: it’s the result of desire— the desire to find a new truth, solve an old problem, or serve someone else. Creativity is a choice, it’s not a bolt of lightning from somewhere else.

Seth Godin has walked this walk. He’s started successful companies, taught millions of people and left his mark on our creative culture. BusinessWeek calls him ‘the ultimate entrepreneur for the information age’; he is the author of 19 international bestsellers translated into more than 35 languages, writes one of the world’s most popular and influential blogs, founded the altMBA and has transformed the work of thousands of people across the globe.

Now he joins How To Academy to share his insights in this unmissable livestream event.

Seth will turn your assumptions about the creative process upside down and help you to look at the world from a different angle. You will recognise your work for what it is: an act of generosity and a way to make change, as well as what it can never be, something that will make everyone happy.

In conversation with Paul Kemp-Robertson, Co-founder and Chief Brand Officer of Contagious Communications, Seth will help you dance with your fear, take the risks worth taking and embrace the empathy required to make work that connects with others.

You’ll walk away with practical strategies for overpowering the naysayers, radically trusting your own voice and finally doing the work you were put on this earth to do.

Original image of Seth Godin © Brian Bloom.

Praise for Seth Godin:

‘Seth Godin may be the ultimate entrepreneur for the information age’ BusinessWeek

‘It’s easy to see why people pay to hear what he has to say’ Time

‘If Seth Godin didn’t exist we’d need to invent him’ Alan Webber, founder, Fast Company

This event is held in partnership with Contagious Communications:


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Seth Godin

Internationally bestselling author and entrepreneur

Seth Godin is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

Paul Kemp-Robertson

Co-founder and Chief Brand Officer of Contagious Communications

Paul served on the launch team behind creative advertising magazine Shots in 1990, becoming editor in 1994. Subscriptions trebled under his tenure. In 1998 he became Leo Burnett’s worldwide director of creative resources, where he was responsible for the network’s global creative council and its Creative Exchange library of award-winning marketing ideas. In 2004 he co-founded Contagious; a global editorial and advisory service for marketers. Paul’s TED Talk on Alternative Currencies has been viewed more than 1.25 million times. He has appeared on ITV News, CNN.com. BBC Radio 4’s The Today Programme, and BBC 5Live’s Wake Up To Money, and has spoken at marketing and business conferences all over the world, including Cannes Lions, SXSW, Advertising Week, and Spikes Asia. He is the co-author of The Contagious Commandments: Ten Steps to Brand Bravery. (Penguin Business, Nov. 2018). Paul serves as an advisor to the creative arts charity, Create.