Premium Online

Thu, 6 October 2022

3:00 pm - 4:00 pm BST

Zoom

How To Create a Hit Podcast – a Three-Part Masterclass

Edie Lush & Guests

Anyone can launch a podcast – but with two million other shows competing for listeners, you will need an edge to turn an idea into a chart-topper. Renowned broadcaster Edie Lush is here to help.

We live in a golden age of audio. Unlike television, film, and radio, the podcast medium gives every aspiring storyteller a way to cut through the noise and reach an ever-expanding global audience.

Whether your taste leans towards the pioneering journalism of This American Life, the unmissable cultural conversations of The High Low, or the startling and innovative sonic landscapes of Love and Radio, podcasting is a playground where creators can communicate directly with listeners, sharing ideas and stories without the eye-watering costs, gatekeepers, or technical skill bar that restrict access to traditional broadcast media.

But standing out in the marketplace is not easy. As every podcaster knows, your competitors included some of the best funded and most experienced broadcasters and commentators of our time.

So how do you go about turning your dream into a reality?

Hosted by veteran broadcast journalist and renowned podcaster Edie Lush, this three-part livestream course will guide you through the fundamentals of devising, producing and launching a podcast series, with insider advice to save you months of research and ensure you don’t make mistakes that could hold back the potential of your show. We’ll help you hone your editorial, journalistic, and storytelling skills to gain a competitive edge and reach heights of excellence. And no less critically, we’ll help you develop a sponsorship model and get noticed – growing your audience and your finances to ensure your series is around for the long-haul.

Don’t miss this opportunity to receive expert guidance from two of veterans of broadcasting and podcasting.

Thursday 6th Oct – Session 1: The Format. What story are you trying to tell? Who are your team? Should you use scripts? How often should the podcast go out? This session will look in-depth at the creative process of defining and refining the core concepts of your show.

Thursday 13th Oct – Session 2: The Launch. Show I use show notes and transcripts? What’s the social media strategy? Should I partner with other shows? This session focuses on how to find your audience.

Thursday 20th Oct – Session 3: The Tech. What’s the best microphone to use? What editing software should I use? How do I interweave music and silence do create the right atmosphere? What platforms should I target?

You can access this event and many more by subscribing to How To +. The first month is £9.99 + VAT, thereafter £17.50 + VAT a month.

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Edie Lush

Author, Podcaster, and Communication Trainer

Edie Lush, a British-American journalist, is an author, podcaster, a communication trainer and event MC. She is Co-Host and Executive Producer of the Global GoalsCast podcast and Executive Editor of Hub Culture. From events in Davos to the UN General Assembly in New York to the COP Climate Summits she has thousands of interviews under her belt. Edie also runs her own business providing senior leaders, influencers, academics and executives with Communication training.