Join Tony Blair’s former Chief Speechwriter and Times columnist Philip Collins for a masterclass in drafting clear, lucid, and inspiring writing for business.
The bad reputation many businesses have in our time is intimately connected to the lack of clarity in the language they use.
Taught by Times columnist Philip Collins, this livestream masterclass will teach business executives how to stop using the language of nonsense and start using language that has clarity and meaning. It’s a lucid, entertaining and practical guide for anyone who cares about language to help them improve their communications and thus also their business practices.
If you’ve ever read – or written – a strategy document promising to ‘launch a red-thread concept across a range of buzzworthy physical and digital touchpoints’; if you’ve ever ‘demised’ an employee or ‘combined playbooks in many different category spaces’, or taken a ‘deep dive through deliverables cross-pollinated across content streams’ – then this session is for you.
Philip says: ‘Business is a simple enterprise made complex by people who do it badly. The typical corporate strategy is a convoluted document of faulty thinking. A murky piece of writing is always the tip-off that a company is not clear on what it is doing. It is never difficult to be clear about a good idea.’
Find out how in this exclusive, livestream masterclass.
This session includes a copy of Philip’s new book To Be Clear for all UK-based participants.