The first sentence of a job application letter can consign it to the bin. A mistimed tweet can cost you your livelihood. And a letter to a beloved may end up making the recipient laugh rather than melt. Finding the right words, in the right order, matters. In this talk on persuasive writing, Sam Leith will explain how to express yourself fully and get your way in every situation. From essays to love letters, and from emails of condolence to letters of complaint, his talk based on his new book Write to the Point will lay bare the secrets to successful communication.