An essential guide to the key mechanisms that make and remake our reputations.
Based on pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker Prize-winner Hilary Mantel.
Understanding how you get the reputation you want, and how you avoid the reputations that you don’t, has never been more important. A good reputation helps us to find a soulmate, sell a table on eBay, rent out a room on Airbnb, get invited to parties or secure a new promotion. You can try to ignore what others say about you or you can choose to learn the rules and discover that the potential benefits are unlimited.
Reputation can’t be owned or managed – not by an individual, an organization or the media professionals they employ. Instead, it is a gift of trust bestowed upon us by customers, colleagues, fans or friends. So how is it that VW suffered a huge blow in the wake of the emissions scandal, but their cars are still hugely popular? How has Pope Francis begun to rebuild the name of the Catholic Church after a series of damaging scandals?
Join us for the ultimate guide to building and maintaining a reputation.