About this workshop

Millennials (those born after 1980) now make up a quarter of the UK population and are the largest generation in history. They are however often poorly characterized as narcissistic, afraid of hard work and overly optimistic.

In fact, the opposite is true; they are incredibly entrepreneurial, creative, value-driven and better educated and travelled than their parents. Like every generation before them, they have been shaped by events and circumstances which determines their attitudes on everything from promotion at work to preventative healthcare, from access to news to saving and taxation.

This course will seek to demystify the Millennial Generation; their understanding as citizens, employees and consumers. What are their core values and how does this shape their attitude towards brands, the work place and politics? Given they have clear priorities, how can businesses best appeal to them as consumers (both on-line and off-line)?

The average Millennial changes job every two years, what can companies do to manage Millennials and secure their loyalty? The recent Brexit vote revealed a ‘generation gap’ within politics; can we detect such a ‘gap’ in the workplace, and if so, how can this be addressed? What are the different groups within this generational cohort and how do UK Millennials differ from those across the globe?

These questions and much more will be answered over the course of this one-day workshop which will be essential for all those invested in the future of work and consumption.

 

What you will learn

· This will be an interactive course; you will be encouraged to apply the course content to your sector or business.
· You will learn the chief characteristics of Millennials and their unique generational experience as well as their values and priorities as citizens, consumers, employees.
· You will learn how Millennials differ from baby-boomers and Generation X in the workplace and how to address the ‘Generation Gap’ in your company.
· You will given tools on how to motivate and manage your Millennial workers to ensure their loyalty and commitment.
· How your business or sector can talk ‘Millennial’s language’ and address their concerns and priorities as consumers (also how not to alienate your older consumers in the process).
· How to effectively deploy social media to engage with your Millennial customers.
· You will be guided through Global Millennial values and trends and given suggestions on how can you adapt your business.

 

Who is programme for?

Anyone who is looking for a better understanding of the Millennial generation and how these trends are impacting on your business; you may run a company that wishes to engage more effectively with Millennial consumers or perhaps you are someone that struggles to manage and understand the millennial workforce, or indeed a Millennial who wishes to keep up to date with the leading theories and thinking on marketing and management for the next generation that is soon to dominate. This workshop will equip you with the tools to address the needs and concerns of your business or sector.

 

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Venue

CNCFD- Condé Nast College of Fashion & Design

16-17 Greek Street
Soho
London W1D 4DR

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