What makes a great leader in business or in football? In this groundbreaking talk developed after extensive research amongst general managers, executives, and others skilled at building elite teams, Sam Walker will identify the seven characteristics shared by all elite captains/ leaders and explode the myth of the transcendent celebrity superleader. The men and women who make up the captain class are never the most skilled, nor are they paragons of sportsmanship. They are often modest role players; allergic to the spotlight, disliked by the public, and inarticulate. In short, their defining traits will challenge your assumptions of what inspired leadership looks like.

Told through riveting accounts of some of the most legendary moments in football from Puskas’s Mighty Magyars beating England at Wembley in the ‘match of the century’ to
Barcelona’s “Figo Game” against Real Madrid in 2002 and by analysing why so many teams pick the wrong captain and why from Bobby Moore to Wayne Rooney, no England Captains make the Top 16 Captains, Sam Walker will present a compelling, counterintuitive take on leadership.







CNCFD- Condé Nast College of Fashion & Design

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