In this unmissable talk, Professor Ghose from New York University, will take us on a journey into the mobile marketing revolution of smartphones, smarter companies, value-seeking consumers, and personalized, curated offers and explain the best way to harness the power of mobile data and deliver value to consumers.

He will identify the nine forces that drive purchasing decisions— among them saliency, crowdedness, trajectory, and weather—and examine these forces separately and in combination, drawing on consumers’ responses in the real world.

Expect an eye-opening insight to the future of mobile.






Emmanuel Centre

9-23 Marsham Street
London SW1P 3DW

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