Do you sometimes realise that your job relies as much on changing minds, as on your particular specialist skill? Do you sometimes struggle to get people to buy what you’re selling, whether it’s your product, your ideas, or even your personality? Have you ever wondered why some people can persuade others effortlessly?
How to: Sell Anything will transform your understanding and approach to selling, using practical and effective techniques to increase your influence. It will show you how we all rely on salesmanship: whether you’re an account manager or an artist, an entrepreneur or an engineer – the secret of succss is your ability to get a yes.
Combining 15 years of experience in sales and motivation with the latest psychological research into the science of influence, this workshop demonstrates how selling is fundamental to our professional and personal lives, and that the strategies and conventions of influence are inextricably bound to our day-to-day interactions. The workshop is built around the key factors that motivate us to buy in the first place, so you can create selling solutions that provide the best deal for everyone.
The session will mix successful case studies and proven methods with interactive learning and activities. You’ll use the secrets of successful salespeople as a starting point in crafting your own solutions, which you’ll refine using discussions and practice exercises. By helping others understand what they really want and how you can help them get it, you’ll increase both the number and the quality of your positive returns – when people say yes to you, they’ll mean it. You’ll depart ready to apply your new skills to your own situation.
WHO IS IT FOR
Anyone who has to persuade others to part with resources: money, attention, effort or time. Whether you’re in a sales role or entirely different environment, if your work life involves getting people to accept what you have, this workshop will increase the confidence and coherence of your everyday negotiations. All you need for the session is a desire to learn, and a willingness to be open and honest about what you want from yourself and from others.