Tough Mudder, the most gruelling obstacle course in the world, is a global phenomenon that has reinvented camaraderie for the 21st century; over 2.5 million people have taken part. In this talk the founder Will Dean will reveal how he built a global tribe and show anyone looking to start a business or find more followers why it’s important to create a brand that people identify with and love.

 

 

It goes beyond our ability to overcome obstacles and delves into how shared adversity is actually a powerful force in building deep, lasting bonds with others‘ – SIMON SINEK, bestselling author of Start With Why

Convincing people to spend hours running through the mud is no easy task. Building a business where millions of people pay money to do this would be ridiculous. But Will Dean has done it, and this gripping book reveals what it takes to stand by your values and create an organization that stands for those values’ ADAM GRANT, bestselling author of ‘Originals‘ and co-author of ‘Option B

Venue

CNCFD- Condé Nast College of Fashion & Design

16-17 Greek Street
Soho
London W1D 4DR

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Related Courses

Venue

CNCFD- Condé Nast College of Fashion & Design

16-17 Greek Street
Soho
London W1D 4DR

Venue

CNCFD- Condé Nast College of Fashion & Design

16-17 Greek Street
Soho
London W1D 4DR

Book now

Venue

Emmanuel Centre

9-23 Marsham Street
London SW1P 3DW

Book now