A Masterclass in INNOVATION by MIT research scientist Luis Perez-Breva. In this talk Perez-Breva will explain the doer’s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that to start innovating it doesn’t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva will demonstrate, “no thing is new” at the outset of what we only later celebrate as innovation.

Based on his new book Innovating, Perez-Breva will explain how to create a kit for innovating, and outline questions that will help you think in new ways and show you how to systematize what you’ve learned: to advocate, communicate, scale up, manage innovating continuously, and document—“you need a notebook to converse with yourself,” he advises.

Everyone interested in innovating should attend this unmissable talk.

 

 

 

Venue

CNCFD- Condé Nast College of Fashion & Design

16-17 Greek Street
Soho
London W1D 4DR

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CNCFD- Condé Nast College of Fashion & Design

16-17 Greek Street
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